PersonaGet Started

Persona Digital CRM

Your AI.
Your Customers.
Your Pipeline.

One intelligent CRM that chats with your website visitors, qualifies every lead and follows up for you.

AI web chat · live
Can I get my brakes checked this week?
Absolutely! What day works best, and what's the best email to send your confirmation to?
Inbound — Fresh2m ago
Jessica MorenoScore 78
Brake inspection · this week
Follow-up email scheduled

Three steps. One CRM.

Built for small businesses that can't afford to miss a lead.

Capture

Your AI web chat answers questions 24/7 and collects contact details on any website.

Qualify

Every lead is scored and sorted into Inbound, Qualifying, Not Engaged or Nurture.

Follow up

Email follow-ups go out on the schedule you choose, and every action is logged.

Pricing

Plans for growing businesses.

Monthly subscriptions you can change or cancel anytime.

Business

For AI-powered operations and customer communication.

$199/mo
Get Business

Everything in Work, plus:

  • Core CRM: contacts, pipeline and notes (1 user, 250 contacts)In development
  • Customer conversations with approval rules
  • Industry expert AI presets (5 niches)
  • Business analytics dashboardIn development
  • Advanced AI permissions and approval systems
  • Highest AI allowances (12,000 AI messages, 1,000 work drafts a month)
  • Priority supportIn development
  • Multiple AI personasIn development
  • AI sales assistantsIn development
  • Customer service automationIn development
  • Automated lead nurturingIn development
  • Business workflow automationIn development
  • Team member accessIn development
  • Multi-agent workflowsIn development
  • Organization settingsIn development

CRM Pro Business

Most popular

For small sales teams that want AI working their pipeline.

$279/mo
Get CRM Pro

Everything in Business, plus:

  • Up to 3 team users
  • Industry expert AI presets (5 niches)
  • Up to 1,000 CRM contacts
  • AI lead qualificationIn development
  • AI email sequences (drafts you approve)In development
  • SMS campaignsIn development
  • Higher AI allowance (20,000 AI messages a month)

Enterprise

CRM Pro with room to grow. Starting price.

from$499/mo
Get Enterprise

Everything in CRM Pro, with higher limits:

  • Up to 5 team users
  • Industry expert AI presets (5 niches)
  • Up to 10,000 CRM contacts
  • AI lead qualification, email sequences and SMS campaigns at higher volumeIn development
  • Highest AI allowance (50,000 AI messages a month)

Prices in USD, billed monthly. Cancel paid plans anytime — you keep access until the end of the period you've paid for. Features marked "In development" aren't available yet.